The Problem with Facebook & Disengagement


I saw the video above on a friend’s timeline and I’ve been having a tough time promoting things on Facebook these days. A few years ago on my old account’s Page, I took advantage of the advertising feature and paid $1-$2 a day to seek new fans and engagement for my artwork. It actually worked in my favor and I even gained a few new friends. Fast forward to 2014, the ‘Boost Post’ feature has been added to Facebook Pages and even on our personal timelines to ensure that all fans and friends are able to see your post… only for an extra $6.99 for it to be an ‘important’ post.

Screen shot 2014-02-28 at 10.52.14 AM

Since Facebook is a free service and does not in any way force their users to pay for posts. It’s just that when your best option to interact with people is pay for it is when things get a little tricky. The alternative way to get your posts out there is knowing what time to post during the day. As of now, I don’t have too much engagement on my Facebook Page (facebook.com/regeneratedarts) and I am thinking about just deleting it all together. I used the Facebook marketing again late last year to give my artwork exposure a ‘boost’. I got new likes from my targeted audience but no comments and no real engagement with new fans. The only reason I keep it is to develop a web presence for myself. Web presence is important, it works as much as you do for it. ‘Owning’ the first page of Google is extremely powerful. Managing your content is also important. I use Reputation to monitor my content and what type of keywords are associated with my name and brand. That is also my ‘second job’ when I get home from my full-time job.

We all have to figure out what works for us and the great thing is that we are able to use numerous social websites to help us connect and market ourselves. What sites or methods are you using for your brand/websites/product?

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